@TECHREPORT{Urr_Pro_2003, author = "Urrego Graciano, Lina Marcela - Escobar Valencia, Lina Marcela", title = "Programa de incentivos en Top Marketing", year = 2003, institution = "Repositorio Fundación Universitaria María Cano", url = "https://dspace-fumc.metabuscador.org/handle/fumc/1527", }